Marketing Manager resume keywords and bullet examples

Marketing hiring managers want to see channels and numbers: which campaigns you ran, on what budget, and what they produced in leads, revenue or return on spend. Applicant tracking systems look for channel and tool names such as SEO, paid media, HubSpot and Google Analytics.

Keywords recruiters search for

These are the terms that come up most in marketing manager job postings. Use the ones that describe work you've really done, in your skills section and inside your bullets:

Digital marketing
SEO
Content marketing
Email marketing
Paid media
Google Analytics
Social media
Campaign management
Brand strategy
Lead generation
Marketing automation
Conversion rate
ROI
Copywriting
Market research

Every posting is a little different. Paste the one you're applying for into the free ATS checker to see exactly which of its keywords your resume is missing.

Weak bullets, rewritten

Ran social media

Grew LinkedIn followers from 4K to 19K in a year and made it the second-largest source of demo requests

Handled ad budgets

Optimized a $6,000 monthly Google Ads budget, cutting cost per lead from $85 to $52

Wrote blog posts

Wrote and ranked 18 SEO articles that bring in 12K organic visits a month

Did email marketing

Rebuilt the HubSpot nurture sequence, lifting email-to-demo conversion from 1.8% to 3.1%

Examples only. Use the numbers and tools that are true for you.

Sample marketing manager resume summary

Marketing manager with 5 years in B2B SaaS demand generation. Managed a $60K monthly paid budget and grew marketing-sourced pipeline 70% in one year.

Mistakes that get marketing manager resumes skipped

Reporting activity (posts, emails, campaigns) without results.
Vanity numbers only. Impressions are fine, but pair them with leads, pipeline or revenue.
A highly designed resume. It's tempting in marketing, but tables and columns confuse applicant tracking software.
Two columns, tables or icons. Applicant tracking software can read them out of order, so keep one column and standard headings.

Questions

What metrics should a marketing manager resume include?

The ones your team reported on: leads, cost per lead, conversion rate, pipeline, revenue, return on ad spend. Use the real numbers you can explain in an interview.

Should I include a portfolio link?

Yes, if you have campaigns, landing pages or writing samples you can show. Put the link next to your contact details.

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Keywords for other roles

Last updated October 18, 2026